For all ages, Origami Buddy is a blind box toy series where the individual receives a little animal figure to play with. In addition they also get to recreate the animal through origami, the art of paper folding. It is a sustainable package that works on three other levels aside from housing the toy. First, the package acts as a stage when opened so the toy can interact with it. Second, the inside of the stage turns into a coloring panel. And third, the package provides crayons and origami paper. The bright and vibrant colors were chosen to catch someone’s attention, while the font for the branding was slightly manipulated to give it a more playful feeling, and the origami icon locks up with the word mark. Instead of being on digital devices, the overall purpose of this package is to bring back the craft of creating with your hands and to just have fun with toys again.
Origami Buddy Brand & Palette
Time to Create
Time to Create
Reuse & Display
Global Festivals focuses on twelve lesser known festivals that happen throughout the year. Those who have the sense of wanderlust can take the opportunity to go to one in the region that they’re visiting. The infographics explores the diversity around the world through festivals to not only show what goes into planning a trip to have fun and explore a new country, but also the learning experience of the culture and history of the country that comes with it, making the overall experience more unique for the traveler. The bright and playful type, icon style, and color palette were chosen to reflect the fun of traveling and the experience of festivals.
Planning Your Trip Magazine
Global Festivals Motion Graphic
Originating from the finish of a guitar, Sunburst is not just a guitar brand, but also an organization where it gives back to charities through selling various guitar equipment and accessories. The connection and healing people receive through music is how this organization wants to give back to society. This is also alluded through the accordion package for the strings, mimicking people coming together. By having a range of five organizations to choose from: Fender Music Foundation, Autism Speaks, The Nature Conservancy, ASPCA, and Alzheimer’s Association, people are able to have their guitars readily equipped and have part of their purchase be donated to the cause of their choice.
Accordion Style: Coming Together through Music
Serenitea hopes the customer will experience a sense of serenity at the teashop. The tea is packaged in a delicate box with an origami flower topper. The practice of folding origami’s intricate folds is known to be soothing. The mind can settle down and connect to what is happening in the present. Likewise, the pastel colors are used on the packages and traditional Japanese patterns are found on the origami paper to keep the calm mood. The hydrangea branding ties back to the flower topper, keeping the geometric clean look and feel of the packaging.
Characters: Green Tea
What's in Focus
Sometimes images aren’t always in focus or even in color. As much as I love playing with color, I find it as important to see things in black and white, allowing the viewer to focus back on the details again. What’s in Focus explores what I see through the camera lens and my perception of the world. Aside from origami playing a role in my childhood, I found that the art of photography caught my interest because a moment is framed, memories are kept, and different points of views are seen. Thankfully through working with Espero Photography, I got a taste of what it’s like to work with an official photography business by photographing community events, dance showcases, a wedding, and family portraits. Now, I find myself trying to capture the smaller, overlooked details of life, portraits, and product photography for jewelers and designers.
OTD: Outreach Through Dance
Mama Hummungbird Watching
Narrative and Specimen
Marian Bantjes’ TED Talk, Intricate Beauty by Design, explores the concept of seeing design as a puzzle, and how personal interests can be integrated within the design. The approach taken with this narrative and type specimen was to create abstract puzzles with the callout quotes, by omitting or blocking parts of the letters to have the reader figure out what’s really there. The callouts are also placed in a poster series to allow the viewer to focus on the letter forms. My personal interest of photography was implemented by having each shot represent the similar characteristics found in each typeface family. The images were divided into the book while a puzzle was made with the same images to focus on similar traits of type families that are found in everyday life.
Abstract Type Puzzles
Type & Puzzle
A typeface influenced by the electric and rhythmic qualities of Glam Rock and modified from Franklin Gothic, Rhythm Font is a typeface implemented through the Java Vibe cafe. The cafe has typographic designs and CMYK color palette to keep the overall designs minimal and modern. The gradient mesh tool is used throughout the design to bring out the overall energy of the typeface designs that are placed throughout. For frequent customers, an app was developed for when the customer is waiting in line, they can match the song that’s playing currently in the cafe on their phone. But to receive the discount at the register, they must guess the song correctly. The area is open to all coffee lovers or to those who want an area to work or hang out.
Glam Rock Inspired
Thick to Thin, the Highs and Low Rhythms
“Rice ball please” is what “Onigiri Onegai” directly translates to. Onigiri Onegai is a food truck that sells Japanese rice balls, a dish that is usually in a triangle shape, mixed with rice seasoning or wrapped in a seaweed sheet, with a meat or a pickled vegetable filling inside. The overall appearance of the food truck uses the brand’s two little rice ball characters as a pattern with light, playful colors and expressions that are inviting to customers who aren’t familiar with this type of dish. Aside from the food, the pattern and colors are applied to merchandise also sold at the food truck. There are recipe sheets on the trays to take, making it an easy to follow guide if there’s a chance to make it at home.