Serenitea hopes the customer will experience a sense of serenity at the tea shop. The tea is packaged in a delicate box with an origami flower topper. The practice of folding origami’s intricate folds is known to be soothing. The mind can settle down and connect to what is happening in the present. Likewise, the pastel colors are used on the packages and traditional Japanese patterns are found on the origami paper to keep the calm mood. The hydrangea branding ties back to the flower topper, keeping the geometric clean look and feel of the packaging.